Marketing research in the segment of bank retail
Vector Market Research launched a new research in the financial segment
Vector Market Research started a new research assignment in the financial segment. Objective of the marketing research - to carry out monitoring of conditions for deposits offered to private individuals.
Research covers 25 major banks in 7 Russian cities. The research will be carried out in 4 waves per year.
Method for the marketing research: telephone interviews under the approach of mystery shopping.
Duration of field part of each of the waves - one calendar week.