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Principles of market research conduction

Industry focus 

Vector Market Research specialists specialize on certain economy sectors, which ensures deep understanding of the customer objectives and enables to solve them in the most effective way. For research assignments we use solutions, developed for certain industries and target groups

   
Quality  

High-end quality of collected data is a basis for drawing summary and conclusions, that are used for decision making by our clients. For all type of research assignment (qualitative, quantitative, desk research, mystery shopping assignments) we have a multi-level quality control system which ensures highes quality level of the final product.

   

Partnership between researcher and client

All stages of research assignments are completed in continuous interaction with clients, starting with development of project documentation (action plan, questionnaires, guides, dummy report etc) and up to final report presentation Все эт. This approach enables us to keep focus on the prioritized issues by the clients over the project, and for our clients enables to know exactly the project status and intermediate results on every stage of the project.

   
 Added value

For making effective decisions in addition to precise and complete information as such, it is important to make respective analysis, that enables to get more understanding of interaction between different factors and events. In addition to that, important part of every research assignment is drawing well structured executive summary that can be a clear recommendations for next steps. Conclusions can be strengthened by comparison with trends with adjoining economy sectors. Our important task is to create added value in all research assignments that we carry out for the benefit of our clients.

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