Маркетинговые исследования > Новости маркетингового агентства
Gambling industry in Russia: new opportunities
18 августа 2009 г.
Changes in offline industry increase speed of development of online segment
Gambling business in Russia, an industry worth billions of US dollars, changed completely in 2009. Disputes weather regulator will implement planned reform were going until they were implemented.
Specially dedicated zones are not prepared, market players are looking for new opportunities in online.
In June – July 2009 Vector Market Research carried out research of online gambling segment in Russia, covering consumer behavior and analysis of major market players.
For getting detailed information about consumer behavior and in order to identify unsatisfied needs, Vector Market Research used a comprehensive approach consisting qualitative (personal face to face interviews with current users of online casino’s) and quantitative – online survey.
Geographical coverage: Russia
Timing of the research: 5 calendar weeks
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