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Analysis of the office equipment market
The target products for the marketing research includes such categories as printers, MFP:s, copiers and faxes. Key issues for the research — to analyze and descrisize be market size and trends for each of the price and type segments of the specified above products, investigate price and distribution structures, to develop market development forecast for the next five years. Results of the marketing research to be used for strategy development of one of the worlds largest producers of office equipment. Market research in Russia and CIS Mystery shopping Market analysis Market research agency