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Interview on the city streets

This method involves conducting personal interviews on city streets (street interviews).

When using this marketing research method, it is important to pay attention to weather conditions, which may make it impossible to conduct interviews of the required length.

The tools for this method of marketing research, in addition to the questionnaire, can be additional stimulus materials (for example, cards, videos, etc.).

Vector Market Research has a staff of permanent professional interviewers of more than 450 people in Russia and the CIS countries, which allows it to quickly carry out complex projects covering various regions and countries.