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Oil and gas industry
The oil and gas industry is currently facing new opportunities and prospects. This is compounded by volatile oil prices and more complex market regulation.
In order to develop in the current environment, it is necessary to have a deep understanding of the characteristics of the target audience, which will be required to develop new business models, transformation strategies, innovative digital solutions and cost reduction programs.
Rising consumer expectations, new digital technologies and the development of alternative modes of mobility are factors that will have a significant impact on the retail segment. At the same time, it is important to realize that for modern drivers, convenience is becoming a key driver.
Store – check is used to study the current retail offer of competitors (assortment, prices, POS materials, etc.).
The mystery shopping method of marketing research involves visiting gas stations in order to assess the quality of customer service taking into account current standards.
on brand health indicators allows us to identify key areas for development and marketing communications of an oil and gas company.
Before launching an advertising campaign, as a rule, testing of advertising materials (boards, commercials, etc.) is carried out in order to find out in advance the reaction of the target audience to the advertising message, if necessary, make adjustments / improvements and, thus, increase the effectiveness of the ongoing advertising campaign.
In order to best meet customer needs, it is recommended to conduct testing on a representative audience before commencing mass production.
