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Logo testing

Depending on the degree of readiness of the logo, testing can be carried out using both qualitative and quantitative methods. When testing a logo, special attention is paid to the following issues:

  • General perception
  • Associations and expectations
  • Perception of graphic elements
  • Font
  • Colors
  • Compliance of elements with each other (for example, it happens that the font is not suitable for graphic elements)
  • Category Match
  • Etc.

Other parameters studied may include, for example, whether the logo matches the surface on which it will be applied (for example, if we are talking about tires).

When several logos are tested, study participants are also asked to choose the most promising option.

To determine which method is best for you, contact an expert from our agency and we will be happy to provide you with professional advice,