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Hall test

In-hall test refers to quantitative methods of marketing research.
When using this method of marketing research, a survey of the target audience (recruitment of research participants is carried out using a screener that takes into account key parameters) is carried out in a special room, selected based on research objectives.
The main advantages of the in-hall test method:

  • the ability to conduct lengthy interviews
  • the ability to test materials during the survey process
  • the ability to quickly collect quantitative information
    Most often, the in-hall test marketing research method is used when testing aromas, tastes, packaging, names, advertising concepts, new products, etc.