Hall test

Hall test

In-hall test refers to quantitative methods of marketing research.
When using this method of marketing research, a survey of the target audience (recruitment of research participants is carried out using a screener that takes into account key parameters) is carried out in a special room, selected based on research objectives.
The main advantages of the in-hall test method:

• the ability to conduct lengthy interviews
• the ability to test materials during the survey process
• the ability to quickly collect quantitative information
  Most often, the in-hall test marketing research method is used when testing aromas, tastes, packaging, names, advertising concepts, new products, etc.