Interviews at points of sale

Interviews at points of sale

Interviews at points of sale (mall intercept) are a method of personal interviews conducted in one or more specified places, most often supermarkets or shopping centers, which are characterized by high intensity of consumer flows.
The interview can be conducted either at the exit from the store / in the checkout area, or in a specially equipped room.
Vector Market Research has significant experience in conducting market research using this method and has agreements with a number of retailers and shopping centers to conduct point-of-sale interviews.