Personal interviews

In-depth interviews (qualitative marketing research methods)

In-depth interviews are detailed personal interviews designed to elicit information not available through a standardized interview. As a rule, the duration of one in-depth interview is 60-90 minutes.

In-depth interviews can be conducted in a specially equipped room of the marketing research agency Vector Market Research with audio and video recording, as well as in other places convenient for respondents (depending on the objectives of the research and the specifics of the target audience)

In some cases, in-depth interviews are used when, due to the specifics of the target audience, conducting a focus group is impossible.

To conduct in-depth interviews, the marketing research agency Vector Market Research uses professional moderators who, in addition to extensive experience in conducting interviews with people occupying various positions, also have psychological education.