CATI

CATI

The CATI (Computer Assisted Telephone Interviewing) method is a computer-assisted telephone interview system that refers to quantitative methods of marketing research.

The method differs from a conventional telephone survey in that the questionnaire questions are presented on the screen of a computer terminal, which is located in front of the operator, the transition from question to question / block of questions is carried out automatically, also automatically immediately after filling out the questionnaire, the data enters a common database, which makes it possible monitor the filling of quotas in real time, as well as the preliminary distributions of respondents’ answers. In addition, respondents’ numbers are dialed automatically, which increases reachability, reduces time costs and, accordingly, reduces the cost of the entire study.

The CATI system has several interfaces: operator interface, administrator interface and client interface.

The Vector Market Research call center is equipped with modern CATI stations with specialized software, connected to a multi-channel telephone number, which allows you to make a significant number of calls simultaneously.

Write your request by email to research@vectorma.ru and we will promptly contact you to discuss your research tasks and also prepare a commercial offer.