Market analysis (volume, structure, business opportunities)

Market research

We conduct marketing research on various markets, both B2B and B2C.

When conducting marketing research, we usually use a combination of methods that vary depending on the specifics of the client’s business and the market situation.

Such marketing research most often consists of desk, qualitative and quantitative stages, in some cases the mystery shopping method is also used.

In addition to control procedures carried out at all stages of data collection and analysis, we use market modeling methods, which ensures the receipt of high-quality data.

As a rule, market research consists of the following sections:

market volume and structure
market development trends
analysis of the competitive situation
price level and pricing analysis
distribution system analysis
promotion channels
development forecast and assessment of the Client’s potential in the market

Our company’s specialists have experience in conducting marketing research in the following industries:

FMCG
Media industry (media, printing services, etc.)
Automotive industry
Financial sector (banks, insurance services, etc.)
Online (Online communities, information resources, industry portals, etc.)
Industrial equipment
Building sector
Retail

For more information about marketing research conducted by Vector Market Research, please contact a specialist from our company by phone in Moscow 6427856 or by email at welcome@vectorma.ru.