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Store check

In the fashion segment, it is absolutely not enough to make a beautiful and comfortable product and provide quality service to the buyer: in order for the buyer to enjoy the purchasing process, it is important to pay attention to the interior.

One source of inspiration is analysis of competitors’ experience. In order to compare the layout/design with competitors, the store-check method is used.

Additionally, if you work with partners, store-check research is an excellent tool for monitoring the supply chain.

Specially trained marketing agency employees will visit stores/boutiques in accordance with the targeted program and record such parameters of the retail offer as assortment, prices, POS materials, display features, etc.

In addition, during anonymously conducted research in boutiques, you can ask for recommendations from sellers, or ask them some surveys. In some cases, such surveys can be carried out in combination with mystery shopping audits.

To get advice or more detailed information about the store-check study, please contact a specialist from our company by phone in Moscow (495) 6427856 or by email service@vectorma.ru.