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Marketing research: customer satisfaction study in the financial sector with usage of NPS methodology
Vector Market Research started a new research assignment: customer satisfaction study for one of the top-25 banks in Russia. The research in particular presumes uage of NPS methodology (Net Promoters Score), which outlines current loyalty level of clients and therefore potential of repeated applications and recommendations. Geography for the marketing research: Russia Timing of the research: 5 calendar weeks Method: CATI Market research in Russia and CIS Mystery shopping Market analysis Market research agency
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