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Marketing research in the segment of bank retail
Vector Market Research started a new research assignment in the financial segment. Objective of the marketing research — to carry out monitoring of conditions for deposits offered to private individuals. Research covers 25 major banks in 7 Russian cities. The research will be carried out in 4 waves per year. Method for the marketing research: telephone interviews under the approach of mystery shopping. Duration of field part of each of the waves — one calendar week. Market research in Russia and CIS Mystery shopping Market analysis Market research agency
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