Marketing research: monitoring of insurance products with mystery shoping approach
Vector Market Research started a new research assignment: monitoring of insurance products. The research presumes detailed analysis of insurance products within CASCO line of business of 20 insurance companies. Key issues for the research assignment: tariffs (depending on vehicle and driver profile), discounts and bonuses, insurance terms and conditions, additional services etc. Research method: mystery shopper. Information requests to the targeted insurance companies is arranged via telephone and also using e-mail requests. Geographical coverage of the market research: Moscow, St. Petersburg, Rostov-on-Don, Yekaterinburg, Novosibirsk Project timing: 3 calendar weeks. The project is scheduled for 4 waves during 2009. Market research in Russia and CIS Mystery shopping Market analysis Market researhc agency
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