+7 495 642 78 56

New market research assignment: new product concept test in the hair care segment

Vector Market Research launched a new research: testing of concepts of new product in the hair care segment for one of the world largest producers of hair care products. Key research tasks — to study specifics of consumer behavior in the segment of hair care products, to test new names and product concepts. Type of marketing research: qualitative research (focus groups). Number of focus groups — 6  Geography of the research: Moscow and St. Petersburg  Market research in Russia and CIS Mystery shopping Market analysis Market research agency