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New market research assignment: new product concept test in the hair care segment
Vector Market Research launched a new research: testing of concepts of new product in the hair care segment for one of the world largest producers of hair care products. Key research tasks — to study specifics of consumer behavior in the segment of hair care products, to test new names and product concepts. Type of marketing research: qualitative research (focus groups). Number of focus groups — 6 Geography of the research: Moscow and St. Petersburg Market research in Russia and CIS Mystery shopping Market analysis Market research agency
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