Vector Market Research launched a new research
Objective of the research is to study cost of ownership of certain car brands during the guarantee period. The research is done by V_automotive methodology, that enables to cover both regular service costs, but also cost of spare parts and works not included into regular service. Research design consists of 2 major phases: Phase 1 — interviews with car owners (certain car brands selected with a screener), Phase 2 — phone interviews with dealers with an objective to get precise data on service and spare parts costs that were stated by respondents in Phase 1 in addition to regular service costs. Research results into precise information regarding cost of ownership of certan car brands and models during the guarantee period. Market research in Russia and CIS Mystery shopping Market analysis Market research agency
;)
