Title testing

Title testing

The future success of the brand greatly depends on how correctly the name is chosen. There are certain requirements that the name must meet:

• Uniqueness. The name should not be similar to others (of course, unless there is a purpose to be specifically similar to another brand). This is also important so that when promoting and spending on advertising, you do not advertise a competitor.
• Memorability. In order for customers to ask for a specific brand, you need to make it easy to remember. Modern shoppers won’t put much effort into remembering something complex.
• Category compliance.
• Ease of pronunciation.
• Positive emotions. The name as a whole should not cause negative associations
• Etc.

The choice of name is carried out either by a combination of qualitative and quantitative methods, or by one of them, depending on the parameters of the tasks, the number of tested options, etc.

Contact the experts at the Vector Market Research center and we will be happy to help you choose the most promising name taking into account the perception of your target audience.